"Mainly because embedded systems as far as i can see has the most pointless and patronising articles I have ever read. It seems to be a uniqely american thing..."

I find that the British freebies are worse! :-(

The articles all seem to be written by sales/marketing people with little understanding of the subject, and no grasp on the difference between an article on a topic in general, and a sales-pitch for their company's particular product(s) in that area. :-(