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???
09/12/05 13:52
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#100942 - Philips Missing the point?
Responding to: ???'s previous message
Erik Malund said:
As far as I know, the story is that a former Philips executive told Digi-Key "why would we be interested in low volumes".

Surely the point of a distributor like Digi-Key is that they handle all the small-order "grief" with individual customers - and the sum of all their small orders is a reasonable volume for Philips...

His successor apologized to Digi-Key several times

Hopefully, the light has dawned!

making it so that amateurs/students buy Atmel predisposes them for selecting that brand and that, eventually, will cost the volume sales.

Absolutely!
Just look at - dare I say it - Microchip!
And look at Maxim, who give away free samples to any Tom, Dick, or Harry!




List of 13 messages in thread
TopicAuthorDate
ISP            01/01/70 00:00      
   AT89s52 SPI ISP?            01/01/70 00:00      
      more luxury            01/01/70 00:00      
   the Atmel 89C51xx2 chips all, to the be            01/01/70 00:00      
   Australia??            01/01/70 00:00      
      they are right there in your neighbourho            01/01/70 00:00      
         distributor? not even that...            01/01/70 00:00      
            well Philips is "reforming" as seen by t            01/01/70 00:00      
               Philips Missing the point?            01/01/70 00:00      
                  A supplier in NZ with low MOQ            01/01/70 00:00      
      Farnell            01/01/70 00:00      
   did you check them all            01/01/70 00:00      
      isp            01/01/70 00:00      

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