Why don't you give me your e-mail? I don't think we so much interesting for the forum.
Needhams doesn't make cheap programmers. What you don't understand is that the notion of price is not absolute but relative - that is the professional approach. For my task that I clearly described at the very begining, Needhams makes extremely expensive programmers. The professional decision will be to purchase Atmel's parts.
Regards,
M.